About me

I'm a User Experience Professional with a passion for solving problems using smart, and simple, User-Centered Design.

Currently I live in Lisbon and work for SAPO in the UX Team. Before, I worked for Microsoft as a Researcher in the Microsoft Language Development Center, working in projects like Living Usability Lab and AAL4ALL.

After work I'm an avid reader, movies and tv shows addict, and sort of a handyman. Oh, and a proud dog owner too!

Find more about what I do below. Feel free to drop me a line if you have any questions, comments, or would just like to say hello.

Also, make sure to check out my LinkedIn profile if you are interested in the companies and projects I have worked on.

What I do for a living

Here are some of my User-Centered Design methods of choice

User Research

Understand user behaviors, needs, and motivation from contextual interviews, focus groups, individual interviews, surveys, task analysis, and other methodologies designed to obtain feedback.


Create abstract concepts of an interface's space allocation, content prioritization, functionalities, and intended behaviors. Also useful to generate feedback from both users and team members.


Create rapid and inexpensive paper or digital drafts of a product or page, in order to get user feedback about the design process early, before investing time and money into development.

Information Arquitecture

Organize, structure, and label content, creating the logic relations within the system. The purpose is to help users find where they are, what they are seeing, and what to expect. IA plays a key role in wireframing and prototyping.

Interaction Design

Create interfaces with well thought behaviors in order to respect the principles of human-computer interaction. Allows anticipating users interaction with the system, prevent problems, and create new ways of interacting with elements.

Usability Testing

Perform one-on-one sessions with real users to identify user frustrations and problems while they perform tasks with the product. Allows making recommendations to improve effectiveness, efficiency, and overall satisfaction of the user.

Quality Assurance

Develop test plans, check if requirements are met, automate tests, validate multiple browser and devices, perform SEO and overall performance validation.

Heuristic Evaluation

Review the system and evaluate it against a list of established usability principles or guidelines. Results in a list of usability issues that can be arranged by severity.

A/B and Multivariate Testing

Create different variations of pages, or elements on pages, and equally split the traffic between them to determine which alternatives are better received by the target audience.

Toolkit & languages

Although there are many others, here is a list of some of the tools I'm using nowadays

Get in touch

In need of some UX advice? Or maybe you just want to know what I’m up to. Either way, let’s keep in touch